|Friday, 22 October 2010 20:25|
Helping Lead the Way
Our motto is: "always look for the better stroke." Following that principal through our daily work has earned us an impressive (and arguably, unmatched) record of media achievements, especially as they relate to our standup paddle media efforts. Covering the sport when others deliberately avoided, presenting in-house multi-media editorial content when others offer only forum, blog, or press release material, and pushing toward new frontiers like cable & online television when others were content with simply print and almost-never-upgraded web features have made us a leader in standup paddle media. The record speaks for itself.
Media coverage is given in the sport’s inception when all others turn away
In 2007, the year My Local Lineup was founded, when wooden paddles were still widely used, sup races largely done on surfboards, and virtually no media wanted to touch the sport, we were there on the field, among the few standup paddlers around, witnessing and giving media coverage to the explosive growth of the sport, and seeing standup paddling go from our small group of friends to unthinkable corners of the world.
Site’s web traffic supersedes that of some of the industry’s greatest names
In 2008, while proudly putting standup paddling on the spotlight and delivering a major upgrade to our online platform, we, being only a few years old, overtook decade old names like Rusty's and Surfer's Journal on web traffic and came within inches of reaching leading media websites like Surfing Magazine’s site.
Cable TV show hits the screens during primetime and weekends
In that same year, we expanded to offer not only web content but also a cable television show in San Diego, one of (if not the) the action sports Mecca of the world, where hundreds of industry headquarters converge not only to call their home, but also for numerous trade shows, industry meetings, public fairs, and more. That positioned My Local Lineup TV as a key player in reaching both a highly populated and dedicated action sports community.
Cable TV quadruples in airtime due to demand
In just a matter of weeks, the network quadrupled our airtime as a result of demand. Given the millions of people we were reaching and the degree to which the community is invested in water sports, My Local Lineup TV quickly became a regular feature playing regularly throughout millions of homes in San Diego County.
World’s first SUP TV begins airing on cable television to 1 million homes
In 2009, we continued to expand and take standup paddling to new frontiers by launching the world's first standup paddle television, at this point on cable TV. Standup Paddle TV began airing to 1 million homes in San Diego County, amounting to a reach of about 3 million people, including prime time and weekends.
SUP TV airs online hitting 3,000 distribution points and reaching over 75 countries